Customer Testimonial Video: The B2B Trust Asset Most Companies Underuse

Customer Testimonial Video: The B2B Trust Asset Most Companies Underuse

Customer Testimonial Video: The B2B Trust Asset Most Companies UnderuseLogan Mulligan
Published on: 13/08/2026

B2B buyers trust other customers more than they trust your sales team. Here's why testimonial video outperforms case study PDFs, and how to build one that actually closes deals.

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Why Manufacturing & Construction Companies Are Turning to Video for Recruiting

Why Manufacturing & Construction Companies Are Turning to Video for Recruiting

Why Manufacturing & Construction Companies Are Turning to Video for RecruitingLogan Mulligan
Published on: 06/08/2026

Struggling to hire skilled workers? Manufacturing and construction companies are using recruiting video to compete for talent. Here's how it works and why it's outperforming job postings alone.

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